Web Rookie Blog
Free and Easy Advertising Technique that Can Yield Instant Results
If you’re like many business owners out there, you would love to do more advertising, but you are forced to push it to the budgetary background. Wouldn’t it be nice if there were some things that you could do yourself to increase your market presence? I have great news for you. There are, and I will be sharing one of the most effective with you, today.
Modern consumers are all about staying informed, but not in the way that you think. Many advertisers rely too heavily on the specifications or visuals of their product, and leave out a crucial element – reviews.
Most people are not experts on the item or service that they are searching for, so they don’t want to hear from the experts about it. At least, not at first. Apart from facts and figures simply not being sexy, most of them fly over the head of the average consumer. They want to see what people (like themselves) are saying about their purchases.
Let’s pretend that a 35-year-old male is on the market for a good camera, but doesn’t have the money, or expertise, to justify spending a fortune on a high-end, feature-rich option. Statistics indicate that he will likely look for reviews from people who are of a similar demographic and skill level, and base his buying decision on their assurances. He will first look for the high star ratings, then for keywords in the reviews themselves. Words like “easy-to-use,” “excellent,” and “hard-to-beat” will trigger an internal response that reduces the anxiety of the purchase decision. In addition, words like “beginner” and “best for the price” lessen the assumed risk that he would be taking by creating a feeling of community.
Bad reviews are a fact of life, but the more people you invite to review your product or service, the deeper those reviews will be buried. Try not to get irritated with the bad reviews. Instead, respond to them by apologizing for the bad experience, and asking what you can do to make it better. It has been my experience that very few ever respond, and other reviewers take your response as a sign that you genuinely care about their experience.
There are plenty of review services out there, and they are not all created equally. For service providers, Angie’s List, Better Business Bureau, and Facebook are important. For consumer goods, Amazon’s reviews work wonders, especially when they are already in the store.
Encourage your customers to review your product or service, and let us know how it works for your growing business.
January 9th, 2017