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Social media video is changing everything more than you can ever imagine
Facebook, Twitter, Instagram, Whatsapp, and other very popular sites didn’t start with videos when they first launched. Time passed and the video features were introduced, and everything changes.
You see, videos have a way of connecting with people and gaining their attention, faster than text, images, etc. It’s like novels or even comic books, compared to a movie. Videos bring ideas to life and make them feel much more engaging, which is why all these social media platforms have made it their major content option for people to create and share.
As a business person, you have the responsibility of taking advantage of content strategies that will help push your goods and services to the consumers and get them to pay attention. Video makes this possible by offering you a unique opportunity to express ideas with a combination of moving and still images, sound, motion graphics, and animation. It’s a whole package.
Benefits Of Social Media Video
Users Are Open To Advertising Content – What makes video amazing is that users welcome them even when they are created for advertising purposes. Video content always carries a message, and motions graphics presentation, animation, and other elements can make it interesting.
Videos Are Easy – If you're trying to pass on a piece of information via either text or video, more people would most likely view the video more because they don’t have to do any work, compared to when they have to spend time reading a long article.
Entertainment Value – When creating videos for social media marketing purposes, don’t forget to make it entertaining. Video provides digital marketers an opportunity to gain more attention for their campaign by creating and publishing videos with plenty of entertainment values.
Grows Brand Awareness – People only communicate with a brand they have heard of or can easily remember. Social media videos provide you an opportunity to get more of your narrative into the heart and soul of the audience. When you use videos consistently, you would be able to easily get your brand message to the right people who will consume it, assimilate it, and get acquainted with your brand story.
Video is great on mobile – With more than 70% of the world accessing the internet through their mobile phones, videos will surely be playing a major role in content dissemination. Smartphones are small and so not so suitable for reading, compared to watching videos. This is one of the reasons why mobile phone manufacturers are upgrading the video function of their products yearly, to improve the experience of the users while consuming videos they see on social media.
Video help tell a visual story – People love stories. There is no better way to make consumers connect with your brand faster than presenting them with your story via a medium where all of their senses will be involved. The stories you tell with videos are more visual, engaging, interesting, and are easily relatable.
Tips For Using Video In Your Social Media Marketing Strategy
It is now a must to make videos part of your social media marketing strategy. Many people are now using it, including your competitors, and audiences now expect it to be part of your information sharing. For example, when people visit a new website, the first thing they look for is a video that summarizes everything about the company so they decide to stay or flee.
Here are some tips to help you succeed in using video on social media
- Understand your audience
- People watch videos for a reason. It is either they want information, education, entertainment, or a combination. Your first priority is to know why people are watching so you can give them exactly what they want.
- Use the right thumbnail
- The success of a video easily is determined by the thumbnail you use, just like the book cover of a novel. When creating your social media video, make sure you include a thumbnail that is interesting and attention-grabbing enough for people to want to click on it.
- Deliver value
- Whatever you do make sure it is professional, interesting, and creative. People have seen hundreds of videos so it is easy for them to instantly judge your capacity and delivery. Provide advice, inspire, do something new, and make sure you use subtitles.
- Include A Call To Action At The End
- Even though your video shouldn’t sound like a sales pitch, you must definitely leave a call to action at the end. This should provide information or advice for people to take the next action, with a promise that you will help solve their problem.
Creating Compelling Videos For Social Media
Creating your own video for social media is a difficult task, especially if you are a novice about the technical part of video creation. The best thing to do, of course, is to call in an expert. But if you can’t afford that, here is information to help you do it on your own.
Plan ahead of time, create a story and start planning how everything is going to play out. Genuine storytelling skills will be needed here to ensure that your brand is properly represented and understood. You also need to get the equipment ready, which will include the camera, light, and other accessories. Check to see if everything is in place before you start. While shooting try to keep the camera steady or else, you’re going to have video footages you won’t be able to use.
If audio is important to you, get an external microphone instead of using the one on the camera. If you don’t have a professional camera, you can use your smartphone do the shooting. You don’t know how to do that? Go watch some YouTube videos about that topic and you’ll be surprised how efficient you can be. Make sure the light is good, aim to catch attention from the first few seconds of the video and make it simple.
Social media video is making it easier for brands to communicate their ideas, pass information, and engage with an audience who are more than eager to pay attention. Deliver great value in your videos, encourage people to share and like it, and please, keep it as simple as you can.